SEO-PPCapek

Analysis of positions in search engines

Analysis of positionsThis analysis is important for identification of actual status of web, i.e. actual position where the web is located. It also helps us to estimate how its position on the finders will improve thanks to quality optimization.

Analysis is formed by the key words that are objects of interest and it is preferably executed on SEZNAM.CZ and GOOGLE.CZ portals. If customer requires SEO optimisation also on international finders then we provide assessment on international finders too, e.g. YAHOO.COM, MSN.COM, ALEXA.COM etc.

Evaluation of position in search engines


After web status assessment regarding actual positions we have to define next information and that is how the web prefers appropriate key words and if the web is even indexed for these words in search engines. Another important information is number of founded alias indexed webs for selected keywords. 

Then we need to assess competitors present on prime positions in search engines when these keywords are entered. It is necessary to identify how strong this competition is optimized to keep these positions in the future.

Based on learned data we set up preliminary plan and time schedule for optimization of the web that client wants to put on prime position in search engines when his keywords are entered.


For concrete illustration we attach position example of the web optimized on keyword “goldsmiths” on the finders:

Position in search engine Google Position in search engine Seznam
Position in search engine Atlas Position in search engine Centrum